About me
Hey there! I am Shama Parween, and I am thrilled to have you here.
With over a decade of experience shaping innovative Digital Products across diverse industries like Cloud Computing, AI, Automation, E-commerce, and AdTech, I specialize in building scalable products from 0 to 1, maximizing business growth and user satisfaction. My expertise spans from launching AI-driven SaaS products to optimizing CRM systems and developing strategies for AI products.
I thrive on turning complex problems into streamlined, impactful solutions, leveraging cross-functional leadership and a data-driven approach to enhance the user experience continuously. I am a curious soul, a continuous learner, and a results-oriented leader. I am passionate about bringing creativity to building products that exceed customer requirements.
Explore my portfolio to see how I have transformed challenges into successes, driven innovation, and delivered results that matter.
Skills
Design & Product Management: Confluence, Figma, JIRA, ADO, Canva, Miro, VersionOne, Lucid Chart, DevOps, Quip
Data Analytics and Languages: Tableau, MySQL, SOQL, Oracle, Core Java, Python, Data Science, AI/ML, Salesforce.com
Product Management Certifications: Product School- PLC, CSPO, Digital Product Management - University of Virginia
Other Certifications: Oracle Certified Associate (9i), Salesforce - Service Cloud, Sales Cloud, Admin, CPQ
WORK EXPERIENCE
My Journey to Product Management world
Omneky
Product Manager (Apprenticeship)
Mowito Robotics
Product Manager
Feb 2024 - Present
Accenture
Technical Product Manager
Capgemini
Senior Product Consultant
Accenture
Lead Product Owner
Encora
Product Owner
Hibu
Automation Engineer | SDET
LTIMindtree
Automation Engineer | SDET
Harman
Automation Engineer | SDET
PROJECTS
A Gallery of my Notable Projects. Github.
Innovation Pitch
Spotify Innovation Pitch
Developed strategies to enhance user and business experiences. Key innovations included personalization, stakeholder engagement, user co-creation, and forming a community of co-creators. Focused on economic value, dematerialization, and access bundling to drive growth and user satisfaction.
Skills: User Experience (UX) Design, Machine Learning Integration, Data Analysis, A/B Testing, Strategic Planning, User Research
AI Product Launch
Machine Learning in Production
In the course of this project, I undertook the tasks of implementing, evaluating, operating, monitoring, and evolving a recommendation service tailored for a movie streaming platform akin to Netflix.
Data: 1 million Customers, 27K Movies
Skills: Skills: Data Analysis and Interpretation, Algorithm Understanding, Customer Insights and Segmentation, Ethical Considerations and Bias Management
Innovation Pitch
Instacart Product Innovation Pitch
Addressed slow order growth and low margins by implementing hard notifications, dynamic threshold design to reduce "not found" items, and developing private label products. Proposed an inventory-led business model to increase margins and reduce fulfillment costs. Tracked metrics: order growth, customer acknowledgments, and API adoption rates.
Skills: PRD, User Experience(UX) enhancement, data analytics, business model innovation.
Data Analysis
Exploratory Data Analysis
Utilized Python for data manipulation, analysis, and insight extraction from various complex data formats. Conducted database queries and web scraping to compile a comprehensive list of names for machine learning-driven text analysis. Employed Pandas for ETL tasks, data cleaning, integration, and correlation analysis on sports-related Wikipedia data.
Skills: Python, Panda, ETL, Web Scraping
Service Design Innovation
Product Service System Innovation - Salesforce
Leveraged PaaS to drive growth and improve business processes with Force.com, Salesforce CPQ, Lightning Platform, and Heroku. Enhanced automation, reduced costs, and improved customer experience, solidifying Salesforce's cloud computing leadership.
Skills: Product Design Innovation, Product Strategy, Pricing Strategy, Product Design
New Product Launch Pitch
Scalebal New Product Launch Project
Developed a platform for SMEs and content creators to scale and monetize skills. Integrated content creation, social media management, and influencer partnerships. Contributed to strategic planning, market analysis, and user-friendly design. Emphasized personalized content, commission-based pricing, and robust support systems.
Skills: Strategic Planning, Market Analysis, User Experience Design, Cross-Functional Collaboration, Monetization Strategy